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The goal was to create a modern brand identity rooted in the product’s core values and visual essence:
Brand Foundation: Developing a value system that reflects the company’s mission — to be the playful yet sophisticated choice for those who value innovation and aesthetics.
Visual Identity: Crafting a visual style that emphasises freshness, creativity, and natural harmony.
packaging development
Bubbles & Co. is a sparkling beverage brand that pushes the boundaries of traditional drink concepts. It is a fusion of bold flavours and artistic design, where every sip becomes part of a unique experience.
service
year
2025
project scope
company overview

bubbles & co

To develop a packaging design that reflects the brand’s character: vibrant, modern, and memorable. The packaging was envisioned not just as a container, but as a key brand element designed to command attention and evoke an immediate desire to experience the drink.

the challenge

our approach

1. Market Analysis & Consumer Insights
  • We analyzed current non-alcoholic beverage trends and the specific needs of the target audience.
  • We defined the brand’s core pillars: bold flavor profiles, natural ingredients, and a contemporary aesthetic.

2. Concept Development
  • Inspired by nature and textures, we used the vibrant notes of yuzu, floral hibiscus, and aromatic rosemary as the foundation for our visual storytelling.
  • We developed a concept that blends soft pastel tones with dynamic, fluid patterns to create a sense of organic movement.

3. Design & Functionality
  • We created bespoke hand-drawn illustrations to convey the brand’s uniqueness and creative spirit.
  • We implemented a modern color palette, pairing pastels with vivid accents to create high contrast and visual impact.

brand philosophy

1. "Bold Flavours" We offer unconventional ingredient combinations that surprise and inspire. Vibrant yuzu, floral hibiscus, and aromatic rosemary come to life in every sip.

2. "Natural Harmony" Our formula is based on natural ingredients sourced directly from nature. We strive to preserve their inherent purity and power.

3. "Playful yet Sophisticated" We create a product that is simultaneously fun and elegant. It is the perfect choice for those who value style and quality.
Color Palette
  • Soft pastel tones create a sense of lightness and comfort, while vivid accents add dynamics and playfulness.
  • The color scheme harmoniously blends with nature-inspired motifs, strengthening the connection with the brand’s natural ingredients.

key solutions

Graphic Elements
  • Hand-drawn illustrations convey the brand’s unique personality and creative spirit.
  • Fluid patterns and organic textures create a sense of movement and vital energy.
Packaging Design
  • Each can serves as a standalone piece of art, commanding attention through its distinct uniqueness.
  • Vivid color differentiation ensures easy navigation between various flavors.
The packaging design project marked a significant milestone in the evolution of the Bubbles & Co. brand. Thanks to its contemporary aesthetic, creative approach, and clear communication of values, the brand successfully stood out on the shelf and captured consumer interest. Now, every can is more than just a drink — it is a visual and flavourful journey that inspires and surprises.

outcome

results

The redesigned packaging allowed Bubbles & Co. to:

  • Emphasise its identity: Playful yet sophisticated.
  • Command attention: Reach a broader audience through a vibrant and memorable visual solution.
  • Strengthen market positioning: Establish itself as a modern and innovative brand.