The goal was to create a unique visual identity rooted in the brand’s core principles and essence:

Brand Foundation: Developing a value system that reflects the company’s mission — to create a welcoming space for connection, dialogue, and inspiration.
Visual Identity: Designing a café environment that emphasises the concept of "connection" through thoughtful graphic elements and a curated color palette.

brand development

Cava&Co is more than just a coffee shop. It is a space for meetings, conversations, and inspiration, bringing together like-minded people: friends, partners, colleagues, and everyone who values comfort and meaningful connection.

service

2025

year

project scope

company overview

cava&co

To develop a visual identity and cafe design that would:

Reflect the brand's core values: connection, warmth, and the joy of spending time together.
Establish a recognizable and inviting presence for visitors.
Create an atmosphere of comfort and togetherness for every guest.

the challenge

our approach

3. Design & Color Palette

We curated a warm and friendly color palette that reflects energy, warmth, and joy.
We utilized minimalist, contemporary fonts to emphasize a sense of lightness and comfort.

4. Portfolio Organization

We applied color differentiation to ensure easy product identification within the brand line.
We maintained a consistent visual style, emphasizing that all products belong to a single, unified brand identity.

1. Analysis & Inspiration

We researched trends in social spaces and analyzed the needs of the target audience.
We defined the brand's core pillars: connection, a community of like-minded people, comfort, and vital energy.

2. Concept Development

We established a brand philosophy centered around a “space for meetings” that unites people through conversation and inspiration.
We selected graphic elements featuring arrows, symbolizing connection, relationships, and human interaction.

brand philosophy

1. “Connection Through Space”

We create a place where people can meet, converse, and find inspiration.
Every corner of Cava&Co tells a story of meaningful encounters and relationships.

2. “The Energy of Encounters”

We believe that every meeting is a source of new ideas and opportunities.
Graphic elements featuring arrows symbolize movement, communication, and human interaction.

3. “For Like-Minded People”

Cava&Co is a gathering place for friends, colleagues, and partners.
We create a space that unites individuals with shared interests and passions.

Color Palette

Warm and vibrant shades that convey energy, warmth, and joy.
Accent colors are strategically used to highlight key zones and interior design elements.

key solutions

Graphic Elements

Arrows symbolizing meetings, relationships, and human interactions.
Minimalist lines and shapes designed to create a contemporary and stylish brand image.

Communication Design

Branded touchpoints (signage, collateral, and stationary) maintain the overall brand concept across all physical and digital platforms.
Simplicity and functionality of the design ensure guest comfort and a seamless user experience.

Branding

The logo and visual identity consistently support the overall concept of connection and unity.
Contemporary typography emphasizes the brand’s lightness and accessibility.

The design of Cava&Co marked a significant milestone in the brand’s evolution. By combining contemporary style, comfort, and attention to detail, the company succeeded in creating a space where people feel part of something greater. Now, Cava&Co is more than just a coffee shop — it is a place where connections, conversations, and inspiration come to life.

outcome

results

The new design and visual identity allowed Cava&Co to:

Highlight its core values: connection, warmth, and the joy of spending time together.
Establish a recognizable and inviting presence for visitors.
Strengthen brand trust through a thoughtful and comfortable design.