The project involved creating elegant and informative packaging that highlights the brand’s professionalism and the key benefits of each serum. The primary goal was to develop a design that attracts customer attention, clearly communicates the functionality of each product, and strengthens brand trust.

label & packaging development

Lavola is a brand specializing in the production of professional skincare products.

service

year

2024

project scope

company overview

lavola

To create a modern and informative label and packaging design that clearly communicates the specific purpose of each serum. The goal was to strengthen brand trust through premium visual elements and a highly logical information structure.

the challenge

our approach

3. Label & Packaging Design Labels:

Designed with a focus on purity, clarity, and minimalism.
Implemented a color palette where each product features a unique accent (blue, beige, light blue) for easy identification of its purpose.
Utilized gradient transitions and gold elements to create a premium, high-end aesthetic.

Packaging:

Created outer packaging that harmoniously complements the bottle design.
Applied a consistent color scheme and graphic elements to ensure a unified brand identity.
Integrated detailed information regarding ingredients and benefits on the back of the packaging for enhanced user experience.

1. Market Analysis & Audience Insights

We researched skincare trends and consumer preferences to align the brand with market demands.
We defined the brand's core pillars: uncompromising quality, effectiveness, and a modern approach to skincare.

2. Concept Development

We established a brand philosophy rooted in natural beauty, a scientific approach, and innovation.
We developed a visual concept that communicates reliability, trust, and professional expertise.

brand philosophy

1. “Natural Beauty” We guarantee that every serum contains only safe and effective ingredients dedicated to improving skin health.

2. “Scientific Approach” Our packaging design allows you to quickly find the right product and understand its purpose, thanks to clear labeling and detailed descriptions of active ingredients.

3. “Innovation & Reliability” We implement modern technology and scientifically proven formulations to ensure the maximum effectiveness of our products.

Color Palette Each serum features a distinct signature color that reflects its specific functionality:

Blue — for hydrating and soothing products.
Beige — for anti-aging formulations.
Light Blue — for anti-inflammatory and skin-tone-evening treatments.

Color accents serve as a visual guide, allowing customers to easily differentiate between products and select the perfect option for their needs.

key solutions

Graphic Elements

Gold details (caps and stripes) add a premium character to the packaging.
Gradient transitions create a soft and elegant aesthetic.

Label & Packaging Design

Clear information structure: including product name, key benefits, and application details.
Optimized layout of text and graphics for immediate visual perception.
Unified styling across the entire product line, significantly strengthening brand recognition.

The label and packaging development project became a pivotal step in the evolution of the lavola brand. Thanks to its modern and informative design, the brand successfully stood out on the shelf and captured significant consumer attention. Now, each package is more than just a container — it is an integral part of a comprehensive skincare system.

outcome

results

The new label and packaging design allowed lavola to:

Highlight core product advantages: merging a scientific approach with effectiveness and safety.
Simplify the customer journey: ensuring effortless product selection through clear labeling and strategic color coding.
Strengthen brand trust: through a professional, sophisticated, and contemporary visual identity.