The goal was to create a packaging design through core brand principles and identity:
- Brand Foundation: Developing a value system that reflects the company’s mission — to create products that combine naturality, practicality, and elegance.
- Visual Identity: Designing packaging that emphasizes the brand’s botanical identity and its philosophy of purity and care.
brand development
Pure Botanica is a natural hair care brand that creates products based on organic ingredients. The company offers purity, care, and effectiveness inspired by the power of nature.
service
2025
year
project scope
company overview
pure botanica
To develop a packaging design for a shampoo line that would:
- Reflect the brand's core values: purity, naturality, and care.
- Establish a recognizable shelf presence to ensure the product stands out.
- Provide ease of use while delivering aesthetic pleasure to customers.
the challenge
our approach
3. Design & Functionality
4. Product Line Organization
- We developed custom bottle shapes featuring pump dispensers, blending ergonomic convenience with modern style.
- We implemented a color-coding system to ensure effortless navigation across the product range.
4. Product Line Organization
- We introduced a systematic color-coding logic, allowing customers to easily distinguish between different products in the line.
- We maintained strict visual consistency to ensure all packaging appears as part of a single, unified brand family.
1. Analysis & Inspiration
2. Concept Development
- We researched natural cosmetic trends and analyzed consumer needs to ensure market relevance.
- We defined the brand's core pillars: naturality, minimalism, and eco-consciousness.
2. Concept Development
- We established a brand philosophy centered on “pure natural aesthetics,” drawing inspiration from pharmaceutical-grade design.
- We curated a warm color palette and integrated botanical illustrations to strengthen the connection with nature.
brand philosophy
1. “Purity in Every Bottle”
2. “Nature as a Source of Inspiration”
3. “Elegant Simplicity”
- We believe that beauty begins with purity.
- Our formula is simple: only natural ingredients without unnecessary additives.
2. “Nature as a Source of Inspiration”
- Every product is created with love for nature and respect for its resources.
- Botanical illustrations on the labels symbolize a deep connection with the surrounding world.
3. “Elegant Simplicity”
- We combine minimalism with functionality.
- The elegant packaging design makes using our products both a pleasant and convenient experience.
Color Palette
- Primary Colors: Amber and earthy tones that convey naturality and organic origin.
- Color Coding: Strategic product differentiation within the line while maintaining a unified brand style.
key solutions
Botanical Illustrations
- Delicate floral motifs on the labels strengthen the connection with nature.
- Minimalist illustrations underscore the brand’s commitment to purity and elegance.
Typography
- Modern and clean typography with a focal point on the Pure Botanica brand name.
- A minimalist typeface underscores the brand’s botanical identity.
Form & Functionality
- Pump-dispenser bottles ensure maximum ease of use for the customer.
- An elegant bottle silhouette complements the overall visual appeal.
The packaging design for Pure Botanica marked a significant milestone in the brand's evolution. By combining natural aesthetics, convenience, and visual consistency, the company successfully stood out in the competitive natural cosmetics market. Now, Pure Botanica is more than just a shampoo — it is a symbol of self-care and respect for nature, bringing joy and inspiration to daily routines.
outcome
results
The new packaging design allowed Pure Botanica to:
- Highlight its core values: purity, naturality, and care.
- Ensure product recognition and make the brand more appealing to customers.
- Strengthen brand trust through a thoughtful and elegant design.